When: 4/6/2013 from 12:15 PM - 1:00 PM
Where: Plaza B, Green Level, East Tower
|This session will focus on an important component in preparing a college and community for continued reaccreditation. The speakers will describe and demonstrate the methods and materials used to educate full-time and part-time employees, students, and community members on the who, what, where, when, and how of HLC reaccreditation.|
|For those who are responsible for informing and education an institution during an HLC accreditation.|
|Dr. Katherine Perkins, Dean of Academic Services, Ozarks Technical Community College|
Ms. Joan Barrett, Associate Vice Chancellor for Student Affairs, Ozarks Technical Community College
Mr. Lance Renner, Dean of Academic and Student Affairs, Ozarks Technical Community College
Issues to be Addressed:
|This session will cover the planning involved in developing an effective campaign to promote an awareness of what is needed from each member of the College. What is your role in promoting student learning and student success? How can you identify the challenges you face in your area and what can you do to make the needed improvements? How can you serve as an ambassador for the promotion of HLC awareness and knowledge? |
We had to decide what types of promotions will be discussed and how will we determine what to use and what not to use. Questions to consider were: what can we do to reach the greatest number of constituents, when is the best time to launch a particular event, what current College activities can we use to further our promotion, and what are the financial implications of this promotion or project?
When designing a successful campaign, there is more to consider than just the employees. The campaign must also reach out to students and community members. We always had to ask, what is the most effective and efficient way to reach as many people as possible. This session will demonstrate how we addressed each of these issues while preparing for reaccreditation.
Expected Learning Outcomes:
|Presenters will share first-hand knowledge of the accreditation process through the eyes of the Education and Public Relations leadership. There is so much to consider such as determining who are we trying to reach, what is the message we are sending, when and where promotions will occur, can we do this economically. It is the goal of the presenters to address each of these aspects. |
Successes, challenges, and mistakes will be discussed. Participants will walk away with tips that helped our College promote a successful HLC reaccreditation process and will be given things to think about that they may not have considered before.